Table 2.

Program development phases

Study phase	Format	Sample	Results and feedback
Phase one
Focus groups	2-h group meetings, survey	College students N = 27	Ratings of current diet, personalized advice and motivational slogans; interactive meal planning; basic nutrition information; gender issues related to food, dieting and body image; debunking dieting myths; healthy, cost-effective meal alternatives
	2-h group meeting, survey	Health experts N = 6	Realistic meal strategies; long–term consequences of poor diet; physiological information; appropriate caloric information for body size and build; snacking tips; nutrient/vitamin info
Concept mapping task	Formal content analysis of all participant ratings of website content ideas using The Concept Systems® software q 2004–2006; all rights reserved. Concept Systems Inc.	N = 21 Eight students	Identification of most relevant content areas: healthy eating on a budget
		Eight health experts Five researchers	Healthy meal planning; personalization features; basic nutrition facts; body image/weight concerns; expert nutrition info
Phase two	Pilot website development		One module, Eating on the Run, developed Included sample assessment/profile, two interactive tools (meal planner, fast food calorie chart), article, strategy, expert Q&A, audio peer stories
Phase three
Usability/acceptance tests	45-min independent review of website	College students N = 16	Positive indicators for ease of navigation; visual appeal; quality of content; overall satisfaction; suggestions for improvement
Acceptance test		Health experts N = 6