TABLE 1.
Grade 8 |
Grade 10 |
Grade 12 |
||||
Adolescent Girls | Adolescent Boys | Adolescent Girls | Adolescent Boys | Adolescent Girls | Adolescent Boys | |
Drug use outcomes | ||||||
Lifetime marijuana use, mean | 0.126 | 0.158 | 0.288 | 0.323 | 0.397 | 0.443 |
Past-mo marijuana use, mean | 0.050 | 0.063 | 0.123 | 0.153 | 0.159 | 0.213 |
Past-mo alcohol consumption, mean | 0.164 | 0.155 | 0.318 | 0.317 | 0.417 | 0.466 |
Annual antidrug advertising exposure, depreciated TRPs,a mean | 1360 | 1350 | 1360 | 1360 | 1370 | 1360 |
Individual characteristics | ||||||
Race/ethnicity, mean | ||||||
White | 0.642 | 0.640 | 0.690 | 0.694 | 0.668 | 0.692 |
Black | 0.158 | 0.144 | 0.140 | 0.129 | 0.153 | 0.123 |
Asian | 0.047 | 0.054 | 0.050 | 0.050 | 0.045 | 0.053 |
Father's education, mean | ||||||
≤High school | 0.131 | 0.111 | 0.134 | 0.112 | 0.146 | 0.119 |
High school degree | 0.226 | 0.221 | 0.254 | 0.249 | 0.269 | 0.257 |
Some college | 0.122 | 0.128 | 0.141 | 0.147 | 0.170 | 0.170 |
College degree | 0.342 | 0.372 | 0.359 | 0.387 | 0.334 | 0.373 |
Missing | 0.168 | 0.154 | 0.107 | 0.098 | 0.075 | 0.069 |
Mother's education, mean | ||||||
≤High school | 0.119 | 0.087 | 0.115 | 0.088 | 0.120 | 0.092 |
High school degree | 0.212 | 0.207 | 0.231 | 0.225 | 0.249 | 0.248 |
Some college | 0.165 | 0.156 | 0.196 | 0.181 | 0.222 | 0.200 |
College degree | 0.395 | 0.420 | 0.400 | 0.433 | 0.370 | 0.404 |
Missing | 0.099 | 0.117 | 0.054 | 0.067 | 0.032 | 0.043 |
Total respondents, no. | 22 995 | 22 145 | 23 448 | 21 981 | 20 750 | 18 926 |
Market characteristics | ||||||
Population, no. | 4 795 374 | 4 735 375 | 5 405 032 | 5 326 894 | 5 060 380 | 4 711 295 |
Median household income, $ | 50 382 | 50 311 | 51 542 | 51 644 | 50 491 | 50 327 |
Population with ≥ college degree, % | 16.6 | 16.6 | 0.17.1 | 17.1 | 16.5 | 16.5 |
Median age, y | 35.3 | 35.3 | 35.3 | 35.3 | 35.3 | 35.3 |
Renters, % | 33.3 | 33.3 | 33.8 | 33.6 | 33.5 | 33.3 |
Note. TRPs = targeted rating points. Means are for the weighted sample. The data for drug use outcomes and individual characteristics came from the Monitoring the Future Study, 2006–2008. The data for the market characteristics came from the 2006 American Community Survey.
We used past 4 months of TRPs, with each month depreciated; λ = 0.3.