Table 2.
Utilization of Web-Based Features by Group
| Proportion visiting that page (%) |
||||
| Overall | Web | Phone–Web | ||
| p value | ||||
| Interactive quit plan exercises | ||||
| Healthy habits | 41.2 | 61.6 | 21.0 | .0001 |
| Triggers and coping | 34.6 | 49.9 | 19.4 | .0001 |
| Practice quitting | 31.2 | 45.3 | 17.2 | .0001 |
| Substitutes and distractions | 29.7 | 45.8 | 13.6 | .0001 |
| Weight management | 29.5 | 44.0 | 15.2 | .0001 |
| Stress management | 29.4 | 44.3 | 14.6 | .0001 |
| Learn from past quits | 11.4 | 12.2 | 10.6 | .4775 |
| Quit calendar | ||||
| Quit date calendar (1st visit) | 87.6 | 97.0 | 78.3 | .0001 |
| Quit date calendar (additional visits) | 5.2 | 7.6 | 2.8 | .0021 |
| Interactive staying quit exercises | ||||
| Health benefits of quitting | 23.8 | 26.0 | 21.7 | .1625 |
| Plan for risky situations | 20.5 | 21.6 | 19.4 | .4476 |
| Why I’m glad I quit | 19.0 | 21.6 | 16.4 | .0620 |
| Slipping | 18.9 | 20.9 | 16.9 | .1568 |
| Reward strategies | 18.8 | 20.4 | 17.2 | .2519 |
| Progress trackers and communication tools | ||||
| Discussion forums (visits or postings) | 38.0 | 40.7 | 35.4 | .1210 |
| Friends and allies E-mail tool | 20.7 | 32.1 | 9.3 | .0001 |
| Participant profile—review or update | 12.6 | 15.3 | 9.8 | .0216 |
| Quit certificate—download certificate | 17.7 | 20.4 | 15.2 | .0557 |
| Writing testimonials | 2.2 | 3.3 | 1.0 | .0262 |
| Education content/online library (selected content) | ||||
| Info about Chantix | 58.8 | 49.4 | 68.2 | .0001 |
| Slips and relapses | 13.8 | 12.5 | 15.2 | .2748 |