Table 2.
Brookline | Dorchester* | p | |
---|---|---|---|
Retailers, No. | 42 | 56 | |
Retailer type, No. | 0.02 | ||
Alcohol (wine/liquor) | 9 (21.4%) | 6 (10.7%) | |
Convenience store | 7 (16.7%) | 27 (48.2%) | |
Gas | 8 (19.0%) | 6 (10.7%) | |
Grocery | 7 (16.7%) | 10 (17.9%) | |
Pharmacy | 7 (16.7%) | 6 (10.7%) | |
Other | 4 (9.5%) | 1 (1.8%) | |
Total ads, No. | 95 | 308 | |
Retailers with ads, No. | 18 (42.9%) | 48 (85.7%) | <0.001 |
Mean ads/retailer† | 5.3 | 6.6 | 0.444 |
Location | |||
Ads within 1000-foot radius of schools, No. | 26 (27.4%) | 104 (33.8%) | 0.244 |
Position | |||
Detached ads, No. | 8 (8.4%) | 50 (16.2%) | 0.058 |
Size | |||
Small ads | 54 (56.8%) | 62 (20.1%) | <0.001 |
Medium ads | 39 (41.1%) | 173 (56.2%) | 0.010 |
Large ads | 2 (2.1%) | 73 (23.7%) | <0.001 |
Content | |||
Menthol ads, no. | 17 (17.9%) | 166 (53.9%) | <0.001 |
Ads with price, no. | 39 (41.1%) | 185 (60.1%) | 0.001 |
Mean advertised pack price‡ | $4.94 | $4.55 | <0.001 |
Limited to 02124 zip code.
Means do not include retailers without advertisements.
Limited to advertisements that displayed prices.