Table 2.

Number and Characteristics of Storefront Cigarette Advertisements by Community

	Brookline	Dorchester*	p
Retailers, No.	42	56
Retailer type, No.			0.02
Alcohol (wine/liquor)	9 (21.4%)	6 (10.7%)
Convenience store	7 (16.7%)	27 (48.2%)
Gas	8 (19.0%)	6 (10.7%)
Grocery	7 (16.7%)	10 (17.9%)
Pharmacy	7 (16.7%)	6 (10.7%)
Other	4 (9.5%)	1 (1.8%)
Total ads, No.	95	308
Retailers with ads, No.	18 (42.9%)	48 (85.7%)	<0.001
Mean ads/retailer†	5.3	6.6	0.444
Location
Ads within 1000-foot radius of schools, No.	26 (27.4%)	104 (33.8%)	0.244
Position
Detached ads, No.	8 (8.4%)	50 (16.2%)	0.058
Size
Small ads	54 (56.8%)	62 (20.1%)	<0.001
Medium ads	39 (41.1%)	173 (56.2%)	0.010
Large ads	2 (2.1%)	73 (23.7%)	<0.001
Content
Menthol ads, no.	17 (17.9%)	166 (53.9%)	<0.001
Ads with price, no.	39 (41.1%)	185 (60.1%)	0.001
Mean advertised pack price‡	$4.94	$4.55	<0.001

^*Limited to 02124 zip code.

^†Means do not include retailers without advertisements.

^‡Limited to advertisements that displayed prices.