Table 2.
Relative risks for reporting tobacco messages for NIKE ad versus neutral ad*
| Outcome | Exposure ad (N = 205) n (%) |
Neutral ad (N = 192) n (%) |
Relative risk (95% confidence interval) |
P-value |
|---|---|---|---|---|
| Presence of smoking-related messages | ||||
| Slogan refers to smoking | 77 (37.6) | 1 (0.5) | 72.1 (10.3-503.5) | <0.001 |
| Ad contains images of smoking-related products | 104 (50.7) | 20 (10.4) | 4.87 (2.86-8.29) | <0.001 |
| Ad is promoting cigarettes | 80 (39.0) | 17 (8.9) | 4.41 (2.64-7.36) | <0.001 |
* Data represent self-reported tobacco messages from open-ended questions