Table 3.
Relative risks for reporting sports-related messages for NIKE ad versus neutral ad*
| Outcome | Exposure ad (N = 205) n (%) |
Neutral ad (N = 192) n (%) |
Relative risk (95% confidence interval) |
P-value |
|---|---|---|---|---|
| Presence of sports-related messages | ||||
| Slogan refers to sports | 78 (38.1) | 67 (34.9) | 1.09 (0.80-1.49) | 0.56 |
| Ad contains images of sport-related products | 52 (25.4) | 50 (26.0) | 0.97 (0.72-1.31) | 0.90 |
| Ad is promoting sports | 103 (51.0) | 125 (65.8) | 0.78 (0.68-0.89) | 0.0045 |
* Data represent self-reported sports messages from open-ended questions