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. Author manuscript; available in PMC: 2011 May 10.
Published in final edited form as: J Appl Soc Psychol. 2010 Sep;40(9):2387–2406. doi: 10.1111/j.1559-1816.2010.00663.x

Table 2.

Means and Standard Deviations of Implicit Attitude Following each Activity

Post - test

Activity Sample Size Mean SD Pre/post Correlations Comparison with Control Activity
Control Activity (Pinball Game) 37 -.32 .32 .41
Risk of Addiction
Wheel of Misfortune 27 -.42 .44 .58 F(1,59) = 2.92, p<.05
Camp Cravings 36 -.40 .35 .65 F(1,70) = 1.94, p<.10
Pong 40 -.44 .37 .56 ns
Addiction Maze 26 -.48 .33 .70 F(1,58) = 3.24, p<.05
Social Images
Personality 28 -.42 .33 .64 ns
Classmates 37 -.40 .38 .58 F(1,69) = 2.71, p<.10
Build your own Smoker 32 -.31 .26 .38 ns
Make a Video 34 -.34 .34 .40 ns
Definition of a Smoker 28 -.34 .27 .33 ns
Risk Perceptions of Health Consequences
Kids Choice 30 -.37 .29 .56 ns
Second Hand Smoke 101/Smoker Soaker 44 -.36 .36 .51 ns
Time Machine 24 -.45 .37 .54 F(1,56) = 2.02, p<.10
Every Cigarette Does 30 -.33 .38 .59 ns