Table 2.

Media agenda-setting: sources

	Government scientist or official (n = 420)		Industry scientist or spokesperson (n = 420)		Other scientist or researcher (n = 419)		Health care provider (n = 420)		Patient or advocacy organization representative (n = 420)
Independent variables	OR	95% CI	OR	95% CI	OR	95% CI	OR	95% CI	OR	95% CI
Organization not     owned by public     corporation whose     shares are traded on     an exchange	1.16~	(0.89, 1.51)	0.87~	(0.65, 1.16)	0.62***	(0.48, 0.81)	1.25~	(0.87, 1.77)	1.15~	(0.88, 1.51)
Organization not     owned by a group     or chain	1.01~	(0.78, 1.31)	1.16~	(0.88, 1.55)	1.47**	(1.12, 1.91)	0.82~	(0.58, 1.15)	0.63**	(0.48, 0.82)
Small media     organization (<30     full-time news and     editorial staff)	0.75*	(0.59, 0.95)	1.12~	(0.87, 1.46)	0.62***	(0.49, 0.79)	0.51***	(0.37, 0.70)	1.09~	(0.85, 1.38)
Bachelor’s degree or     less	1.52**	(1.15, 2.03)	1.24~	(0.91, 1.68)	0.56***	(0.42, 0.75)	2.24***	(1.74, 3.36)	2.33***	(1.77, 3.06)
1–15 years working as     a reporter or editor	0.99~	(0.79, 1.25)	1.10~	(0.86, 1.41)	0.70**	(0.56, 0.88)	1.20~	(0.89, 1.62)	1.31*	(1.04, 1.65)
Do not have freedom     in selecting stories     to work on	0.86~	(0.63, 1.18)	0.79~	(0.55, 1.12)	1.14~	(0.83, 1.57)	1.53~	(0.99, 2.39)	1.22~	(0.88, 1.67)

2005 NCI survey of U.S. health and medical science reporters and editors.

Odds ratios and 95% confidence intervals for weighted, multivariable fitted logistic regression models that describe the odds of saying that a given source is used “very often/often” for information when working on a health story, by organizational and individual characteristics of reporters and editors.

^~p>.06

^*p<.05

^**p<.01

^***p<.0001.

Referent categories: Organization owned by a public corporation; organization owned by a group or chain; large media organization; master’s degree or more; 16+ years working as reporter or editor; does have freedom to select stories.