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. Author manuscript; available in PMC: 2011 May 10.
Published in final edited form as: J Health Commun. 2010 Jan;15(1):76–94. doi: 10.1080/10810730903460559

Table 3.

Media agenda-setting: resources

Government website
(n = 421)
Other website
(n = 421)
News releases
(n = 421)
Scientific journal articles
(n = 421)
Independent variables OR 95% CI OR 95% CI OR 95% CI OR 95% CI
Organization not owned by
    public corporation whose
    shares are traded on an
    exchange
0.96~ (0.74, 1.26) 0.66** (0.49, 0.88) 0.72* (0.56, 0.93) 0.73* (0.56, 0.95)
Organization not owned by
    a group or chain
1.03~ (0.79, 1.33) 1.10~ (0.84, 1.46) 0.85~ (0.66, 1.10) 1.71*** (1.31, 2.23)
Small media organization
    (defined as <30 full-time
    news and editorial staff)
0.74* (0.58, 0.94) 0.76* (0.59, 0.98) 1.33* (1.05, 1.68) 0.57*** (0.45, 0.73)
Bachelor’s degree or less 0.83~ (0.63, 1.10) 0.70* (0.51, 0.96) 1.39* (1.06, 1.83) 0.50*** (0.38, 0.66)
1–15 years working as a
    reporter or editor
1.15~ (0.92, 1.45) 1.44** (1.13, 1.85) 1.40** (1.12, 1.75) 1.06~ (0.85, 1.33)
Do not have freedom in
    selecting stories I want to
    work on
0.90~ (0.66, 1.23) 0.56** (0.43, 0.81) 1.15~ (0.84, 1.55) 0.76~ (0.57, 1.06)

2005 NCI survey of U.S. health and medical science reporters and editors.

Odds ratios and 95% confidence intervals for weighted, multivariable fitted logistic regression models that describe the odds of saying that a given resource is used “very often/often” for information when working on a health story, by organizational and individual characteristics of reporters and editors.

~

p> .06

*

p< .05

**

p< 01

***

p< .0001.

Referent categories: Organization owned by a public corporation; organization owned by a group or chain; large media organization; master’s degree or more; 16+ years working as reporter or editor; does have freedom to select stories.