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. 2010 Dec 31;16(4):290–298. doi: 10.4258/hir.2010.16.4.290

Table 5.

Maximum likelihood analysis of variance for testing moderating effects

graphic file with name hir-16-290-i005.jpg

ACI: adopter categories in innovations.

anon adopters, bearly majority, cGPS, dmarried, ebelow college, ffemale, *p < 0.05, **p < 0.001.