Table 3.

Noticing warnings and recall of specific pack warnings (unprompted) (smokers of manufactured cigarettes only)

		2005 (n = 504)	2006 (n = 525)	2007 (n = 414)	2008 (n = 464)
Noticed anti-tobacco advertising in the past 6 months
% often or very often		67%	89% a	91% a	93% a
Where - % on TV		89%	93%	91%	93% c
Where - % on radio		19%	22%	20%	24%
Where - % on Internet		<1%	1%	1%	2% c
Where - % on cigarette packs		20%	56% a	57% a	53% a
Notice warnings on cigarette packets (prompted)
% Often or very often		63%	86% a	-	-
Recall of new warnings
Pictures		0%	14% a	9% a	12% a
Quitline number		<1%	9% a	10% a	12% a
Set A	Text/Image
Smoking causes emphysema	New/Old	3%	23% a	20% a	27% a
Smoking causes mouth and throat cancer	New/New	<1%	32% a	16% a,α	24% a
Smoking causes peripheral vascular disease	New/New	0%	40% a	26% a,α	30% a,α
Smoking clogs your arteries	New/Old	<1%	11% a	7% a,χ	14% a,δ
Smoking - a leading cause of death	New/New	2%	10% a	5% c	10% a
Quitting will improve your health	New/Old	0%	6% a	5% a	7% a
Don't let children breath in your smoke	New/New	1%	13% a	2% α	7% c, α, δ
Set B
Smoking causes blindness	New/Old	<1%		17% a	12% a,ϕ
Smoking doubles your risk of stroke	New/Old	<1%		9% a	5% a
Tobacco smoke is toxic	New/Old	<1%		4% a	4% b
Smoking harms unborn babies*	Old*/New	29%		31%	25%
Smoking is addictive#	Old/New	8%		8%	4% c
Smoking causes heart disease#	Old/New	38%		31% c	28% b
Smoking causes lung cancer#	Old/Old	56%		48% c	46% b
Don't know/can't remember		2%	3%	5% c	5% c

* Very similar to previous warning "smoking in pregnancy may harm the unborn child"

^# Old warnings and new warning

^aSignificant difference from baseline (2005) p < 0.001

^bSignificant difference from baseline (2005) p < 0.01

^cSignificant difference from baseline (2005) p < 0.05

^αSignificant difference from 2006 p < 0.001

^χSignificant difference from 2006 p < 0.05

^δSignificant difference from 2007 p < 0.001

^ϕSignificant difference from 2007 p < 0.05