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. 2011 Apr 17;11:238. doi: 10.1186/1471-2458-11-238

Table 4.

Unprompted recall of health warnings by sub-group (smokers of manufactured cigarettes only)

Notice packs (unprompted) Gangrene Emphysema Mouth & Throat Arteries Don't let children Cause of death Quitting
2005 2006 2005 2006 2005 2006 2005 2006 2005 2006 2005 2006 2005 2006 2005 2006

Age groups
 15-29 years (n2005 = 135; n2006 = 159) 26.1 60.7α 0.0 39.5α 2.2 19.8α 1.7 36.5α 0.0 7.6χ 0.7 18.4α 2.2 12.2β 0.0 2.6
 30-44 (n2005 = 205; n2006 = 168) 15.4 56.5α 0.5 46.5α 3.4 29.4α 0.3 31.2α 0.5 11.7α 1.2 12.6α 1.4 8.0χ 0.0 7.0β
 45-59 (n2005 = 109; n2006 = 130) 20.5 52.8α 0.4 37.0α 5.8 21.8α 1.6 28.3α 0.0 13.6α 0.9 8.4α 2.1 10.1χ 0.4 9.0α
 60+ (n2005 = 55; n2006 = 68) 25.7 46.9χ 0.0 30.2α 1.6 18.7α 0.0 28.8α 0.9 15.4β 0.0 7.4 0.0 5.7 χ 0.0 4.2
Sex b b b c c
 Male (n2005 = 258; n2006 = 284) 18.9 52.5α 0.2 33.4α 2.9 24.9α 0.8 24.1α 0.4 8.5α 0.8 8.0α 2.6 6.5 0.2 4.4α
 Female (n2005 = 246; n2006 = 241) 22.1 59.3α 0.4 47.6α 4.0 21.2α 0.9 40.8α 0.2 14.8α 1.0 18.1α 0.6 13.0α 0.0 7.5α
Planning to quit in next 6 months
 Yes (n2005 = 275; n2006 = 287) 18.9 54.7α 0.0 38.8α 3.2 21.6α 0.6 34.5α 0.4 9.2α 1.4 14.0α 1.6 8.5β 0.0 6.0α
 No/Can't say (n2005 = 229; n2006 = 235) 22.3 56.7α 0.6 41.3α 3.7 25.2α 1.3 28.5α 0.2 14.1α 0.3 11.0α 1.6 10.7α 0.2 5.6α
TOTAL (n2005 = 504; n2006 = 525) 20.5 55.6α 0.3 40.0α 3.4 23.2α 0.9 31.8α 0.3 11.4α 0.9 12.7α 1.6 9.5α 0.1 5.8α

Correct recall Quitline no. Unborn babies Blindness Lung cancer Heart disease Stroke Addictive Toxic

2005 2007 2005 2007 2005 2007 2005 2007 2005 2007 2005 2007 2005 2007 2005 2007
Age groups d d b c c
 15-29 years (n2005 = 135; n2007 = 119) 7.2 26.8β 27.4 41.3 0.9 11.9α 59.3 50.2 45.9 28.7χ 0.7 5.4χ 12.9 11.6 1.9 4.1
 30-44 (n2005 = 205; n2007 = 148) 5.8 11.9 33.6 34.2 0.2 19.9α 62.6 56.0 36.9 38.0 0.7 10.5α 8.9 8.3 0.0 5.6α
 45-59 (n2005 = 109; n2007 = 109) 1.0 6.8β 25.6 22.4 0.0 20.3α 51.6 41.0 35.0 26.9 0.7 10.7β 2.6 4.2 0.0 3.5χ
 60+ (n2005 = 55; n2007 = 39) 0.0 1.8 18.3 13.0 0.0 13.1β 33.2 38.3 26.7 22.0 0.0 7.5χ 5.4 8.3 0.0 3.6
Sex
 Male (n2005 = 258; n2007 = 200) 5.9 10.7 29.4 28.0 0.2 14.5α 58.1 45.1χ 39.1 29.2 0.9 8.3α 6.9 7.9 0.0 4.4β
 Female (n2005 = 246; n2007 = 214) 3.6 16.8α 27.6 34.1 0.5 19.5α 54.1 52.1 36.4 32.6 0.3 9.3α 9.6 8.5 1.0 4.5χ
Planning to quit in next 6 months
 Yes (n2005 = 275; n2007 = 209) 5.9 12.9χ 27.9 35.8 0.2 18.3α 59.2 51.2 41.0 32.8 0.5 9.8α 7.6 8.0 0.3 3.7β
 No/Can't say (n2005 = 229; n2007 = 205) 2.8 14.8β 29.3 26.4 0.5 15.8α 52.5 46.2 33.9 29.0 0.8 7.8α 9.0 8.4 0.8 5.1χ
TOTAL (n2005 = 504; n2007 = 414) 4.5 13.9β 28.5 31.1 0.3 17.1α 56.1 48.7α 37.8 30.9α 0.6 8.8α 8.2 8.2 0.5 4.4α

Significant difference between years: Chi-square: α = p < 0.001; β = p < 0.01; χ = p < 0.05

Significant differences within year (between subgroups): Chi-square: a = p < 0.001; b = p < 0.01; c = p < 0.05; Chi-square for trend: d = p < 0.001