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. Author manuscript; available in PMC: 2011 May 23.
Published in final edited form as: Psychol Bull. 2004 Jan;130(1):143–172. doi: 10.1037/0033-2909.130.1.143

Figure 1.

Figure 1

Persistence of persuasion. A: nonpersisting boomerang effect. B: absolute sleeper effect. C: relative sleeper effect (for a review of other patterns, see Cook & Flay, 1978).