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. Author manuscript; available in PMC: 2011 May 23.
Published in final edited form as: Psychol Bull. 2004 Jan;130(1):143–172. doi: 10.1037/0033-2909.130.1.143

Between-Conditions Differences in Persuasion at Each Time Point

Fixed effects
Random effects
Condition 1 Condition 2 Follow-up d+ 95% CI d+ 95% CI Model-fit Q k N
Discounting cue Message only Immediate -0.31 -0.40, -0.22 -0.32 -0.43, -0.21 35.76 27 1,972
Delayed -0.02 -0.11, 0.08 -0.02 -0.11, 0.08 34.88 25 1,815
Acceptance cue Discounting cue Immediate 0.45 0.37, 0.52 0.49 0.38, 0.60 80.53*** 45 2,647
Delayed 0.24 0.17, 0.31 0.25 0.3588. 0.35 88.05*** 47 2,861
Acceptance cue Message only Immediate 0.09 -0.02, 0.21 0.09 -0.02, 0.21 4.67 20 1,216
Delayed 0.05 -0.07, 0.18 0.05 -0.07, 0.18 8.44 18 1,052
Acceptance cue No message Immediate 0.63 0.49, 0.78 0.74 0.48, 0.99 47.11*** 16 824
Delayed 0.30 0.16, 0.44 0.30 0.16, 0.44 11.43 16 824
Message only No message Immediate 0.56 0.42, 0.69 0.35 0.35, 0.75 31.09** 15 912
Delayed 0.34 0.4920. 0.47 0.32 0.15, 0.49 20.75 15 908

Note. Effect sizes were calculated by taking the mean in Condition 2 minus the mean in Condition 1. Positive numbers indicate that agreement with the advocacy was greater in Condition 1 than Condition 2, whereas negative values indicate that Condition 2 generated greater agreement with the message topic than Condition 1. The model-fit Q statistic is an index of homogeneity of the effect sizes included in the weighted average effect size (d+). Significant Q values indicate rejection of the homogeneity hypothesis. CI = confidence interval; k = number of data sets.

**

p < .01.

***

p < .001.