Table 3.

“Get Behind Your Health!” Media Campaign Feedback

		Average-Risk n (%)
Reported seeing the “Get Behind Your Health” message in the past 3 months (n=61)	Yes	42/61 (69)
	No	19/61 (31)
Frequency of seeing the message in the past 3 months by those who reported seeing the campaign (n=42)	1	5/42 (12)
	2 – 5	19/42 (45)
	6 – 10	9/42 (21)
	> 10	9/42 (21)
Source of message by those who reported seeing the campaign (n=42)	Billboard	33/42 (79)
	Newspaper	16/42 (38)
	Poster	8/42 (19)
	Television	6/42 (14)
Importance of message by those who reported seeing the campaign (n=42)*	Very important	16/42 (38)
	Important	18/42 (43)
	Moderately important	5/42 (12)
	Of little importance	2/42 (5)
	Unimportant	0 (0)
They had talked to someone about message by those who reported seeing the campaign (n=42)*	Yes	14/42 (33)
	No	27/42 (64)
Of those who reported that they had already talked to someone about the media campaign (n=14), they reported they had talked to (could report more than one)	Family	11/14 (79)
	Friend	5/14 (36)
	Doctor	2/14 (14)
	Nurse	2/14 (14)
Of those who reported they saw the campaign and were planning to talk to someone in the future about the message (n=27)*	Yes	8/27 (30)
	No	16/27 (59)
Of those who planned to talk to someone about the campaign (n=8), they reported they planned to talk to	Family	3/8 (38)
	Friend	1/8 (13)
	Doctor	4/8 (50)
Reported seeing the sham CRC screening message in the past 3 months (n=61)	Yes	4/61 (7)
	Yes	57/61 (93)

^*missing data