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. 2011 Jun 6;108(25):10332–10336. doi: 10.1073/pnas.1019332108

Fig. 4.

Fig. 4.

Modulation of DLPFC activity relative to sponsorship bias. (A) Binary group-specific comparison restricted to sponsor trials (art-experts > controls) displayed significant activity in the right DLPFC (z = 3.51; 36 29 27; P < 0.005, FDR, SVC). (B) Average β-estimates from the right DLPFC ROI are shown for controls and art-experts in sponsor (blue) and nonsponsor (red) conditions. Linear regression showing a relationship between a behavioral measure of individual susceptibility to the sponsorship effect in (C) experts and (D) nonexperts and activity in the right DLPFC. Each datapoint represents a participant. The right DLPFC β-value represents individual peak voxels from the main effect (art-experts > controls) displayed in A. All error bars denote SE.