Table 1. Factors associated with faster diffusion of an innovation.

Factor Associated with Faster Diffusion	Explanation
Relative advantage	Innovation addresses needs of adopter
Compatibility	Innovation is compatible with belief systems of adopter
Simplicity	Adopter finds the innovation simple
Trialability	Adopter has the opportunity to try the innovation before adopting it
Observability	Innovation and its results are observable by the adopter

Adapted from [18].