Table 4. Chosen binary logistic model of wild bear bile choice in the “serious” scenario.

	Coefficient		P value
Intercept	−9.95×10−1	(3.220 e-01)	0.002
Price wild	−1.9×10−3	(1.722 e-04)	<0.0001
Price farmed	5×10−2	(3.294 e-03)	<0.0001
First price offered	−1.23	(1.424 e-01)	<0.0001
High price first	−1.97×10−1	(1.09×10−1)	0.07
income	1.08×10−5	(2.23×10−6)	<0.0001
female	−3.21×10−1	(1.04×10−1)	0.002
rural	8.4×10−1	(2.07×10−1)	<0.0001
Higher education	−7×10−1	(1.35×10−1)	<0.0001
Guangdong	−4.48×10−1	(2.68×10−1)	0.01
Heilongjiang	1.1	(3.3×10−1)	0.0008
Hubei	−4.2×10−2	(3×10−1)	0.9
Jiangxi	1.62	(4×10−1)	<0.0001
Jilin	3.81×10−1	(3.71×10−1)	0.3
Shaanxi	7.92×10−1	(2.97×10−1)	0.008
Shandong	3.59×10−1	(3.66×10−1)	0.33
Shanghai	5.9×10−1	(2.65×10−1)	0.03
Shanxi	5.52×10−1	(3.82×10−1)	0.15
Yunnan	1.8×10−1	(3×10−1)	0.55
Zhejiang	−4.97×10−1	(3.56×10−1)	0.89

AIC: 2401.9 Correct No 0.62% Correct Yes 0.83% Total Correct 0.75%.