Table 7.
Cost per reach using multiplier
| Activity | Nos. | Participants reached | Unit cost (INR) | Total cost (INR) | Cost per reach (INR) | Cost per reach using multiplier (USD) | Level of influence - Multiplier | Total People reached using multiplier | Cost per reach using multiplier (INR) | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | SHG member sensitisation | 4305 | 148326 | 500 | 2152500 | 14.51 | 0.32 | 10 | 1483260 | 1.45 |
| 2 | Slum community sensitisation | 560 | 12706 | 500 | 280000 | 22.04 | 0.48 | 10 | 127060 | 2.20 |
| 3 | Special popln (fisher folk & stone quarry) | 356 | 12070 | 500 | 178000 | 14.75 | 0.32 | 10 | 120700 | 1.47 |
| 4 | PRI members sensitisation (at Village level) | 485 | 9383 | 500 | 242500 | 25.84 | 0.57 | 100 | 938300 | 0.26 |
| 5 | PRI members sensitisation at block level (Sub-district level) | 7 | 435 | 1000 | 7000 | 16.09 | 0.35 | 500 | 217500 | 0.03 |
| 6 | GKS member sensitisation | 993 | 12528 | 400 | 397200 | 31.70 | 0.70 | 15 | 187920 | 2.11 |
| 7 | Traditional healer sensitisation | 100 | 2689 | 1500 | 150000 | 55.78 | 1.23 | 100 | 268900 | 0.56 |
| 8 | Kalyani club sensitisation | 8 | 297 | 500 | 4000 | 13.47 | 0.29 | 10 | 2970 | 1.35 |
* Multiplier- Number of people potentially influenced by sensitized participant over a period of 1 year (USD 1 = INR 45)