Table II.

Sample Newsletter Messages for BICS Identity Types

Black Identity Type	Sample Newsletter Text
Assimilated	You may already know that Americans have a higher risk of diabetes, heart disease, high blood pressure, and cancer if they don’t eat a healthy diet.
Afrocentric/Black American	Have you ever wondered why Africans often have lower rates of obesity, diabetes, high blood pressure, and cancer than African Americans?
Black American	You may already know that Black Americans have a higher risk of diabetes, heart disease, high blood pressure, and cancer than people from other ethnic backgrounds.
Bicultural	You may already know that Black Americans have a higher risk of diabetes, heart disease, high blood pressure, and cancer than Whites.
Multicultural	You may already know that African Americans have a higher risk of diabetes, heart disease, high blood pressure, and cancer than people from other ethnic backgrounds.