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. Author manuscript; available in PMC: 2011 Aug 8.
Published in final edited form as: J Health Commun. 2010 Jul;15(5):532–554. doi: 10.1080/10810730.2010.492563

Table V.

Mean Responses to Culturally Associated Validity Items by BICS Identity Type (n = 560)

Mean Response to the Food Association Item1 Mean Response to the Soul Food Item1 Mean Response to the Fast Food Poison Item2
Assimilated Group (n=58) 2.6 * 4.3 * NA
Afrocentric Group (n=169) 4.8 * 5.3 NA
Black American Group (n=323) 4.7 * 5.7 * NA
Bicultural Group (n=226) 3.7 * 5.1 NA
Multicultural Group (n=175) 4.1 5.2 NA
With Cultural Mistrust Group (n=69) NA NA 5.5
Without Cultural Mistrust Group (n=491) NA NA 4.5
1

= Significance level for comparison across all five groups: p<.0001; R2 = 0.15.

2

= Significance level for comparison between groups: p=.0002; R2 = 0.11.

*

= Significance level for comparison within each group: p≤.05.

NA = Not applicable

Note: The identity groups are overlapping, as some participants have more than one identity component.