Photochemical control over NF-κB activation of gene expression. The caging groups disrupt Watson-Crick base-pairing of DNA and thus hairpin formation, rendering the decoy inactive. Therefore, NF-κB binds to its native genomic binding site and initiates transcription. After a brief irradiation with UV light, the caging groups are removed, the hairpin decoy forms, and out-competes the natural NF-κB binding site, leading to the inhibition of gene expression.