Table III. Feedback strategies in tailored health communication programs.

Type of feedback	Description	Example	Processing and outcome goals
Descriptive	Reports what is known about the recipient based upon his or her data	‘You are currently eating three servings of fruits and vegetables per day.’	Effortful processing Self-referencing
Comparative	Contrasts what is known about the recipient with what is known about others	‘Compared to other women from this health center, you eat fewer servings of fruits and vegetables per day.’	Effortful processing Self-referencing Normative beliefs Attitudes
Evaluative	Makes interpretations or judgments based on what is known about the recipient	‘Your fruit and vegetable intake is well below the recommended level of 5–9 servings per day.’	Effortful processing Self-referencing Normative perceptions Attitudes