Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Structural paths of influence wherein kiR brand equity affects youth substance use. All estimates in the figure are standardized regression weights. Effects of gender, age and prior substance use were statistically controlled but the pathways are not shown in the figure for reasons of clarity.
*p < .05; **p < .01.
