Table 1. Factors influencing fast-food meal selection for children and parents.
| Category | King County | San Diego | Time × site p(CI) b | Time × site p-value | ||||
|---|---|---|---|---|---|---|---|---|
| PRE n (%) | POST n (%) | p-value | PRE n (%) | POST n (%) | p-value | |||
| MEAL SELECTION | na=75 | na=75 | na=58 | na=58 | ||||
|
| ||||||||
| Person selecting meal for child | 0.44 | |||||||
| Child alone | 61 (84) | 47 (68) | 0.008 | 43 (74) | 39 (70) | 1.8 (.7, 4.5) | 0.17 | |
| Parent involved | 12 (16) | 22 (32) | 15 (26) | 17 (30) | ||||
|
| ||||||||
| Meal purchased for child was a “usual” one | 71 (96) | 62 (87) | 0.13 | 47 (81) | 48 (86) | 0.53 | 0.2 (0.1, 1) | 0.06 |
|
| ||||||||
| Meal purchased for parent was a “usual” one | 50 (72) | 52 (78) | 0.53 | 44 (77) | 43 (81) | 0.44 | 1 (.3, 3) | 0.97 |
|
| ||||||||
| Parent saw nutrition information that day | 32 (44) | 62 (87) | <0.001 | 23 (40) | 19 (34) | 0.62 | 11 (4, 27) | <0.001 |
|
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| Importance of factors in child food/beverage choice (1=not important to 5=very important) | NS for all except | NS for all | NS for all | |||||
| TASTE | 4.4 | 4.4 | 4.4 | 4.6 | ||||
| NUTRITION | 3.3 | 3.5 | 3.3 | 3.4 | ||||
| COST | 2.8 | 3.4 | <0.001 | 3.4 | 3.7 | |||
| CONVENIENCE | 3.6 | 3.8 | 3.6 | 3.8 | ||||
| WEIGHT CONTROL | 2.1 | 2.0 | 2.3 | 1.9 | ||||
| TOY OFFERED | 1.7 | 1.5 | 1.7 | 1.6 | ||||
| PROMOTION | 1.9 | 1.9 | 2.2 | 2.1 | ||||
|
| ||||||||
| Importance of factors in parent food/beverage choice (1=not important to 5=very important) | NS for all | NS for all | NS for all | |||||
| TASTE | 4.6 | 4.3 | 4.6 | 4.5 | ||||
| NUTRITION | 3.6 | 3.9 | 3.5 | 3.5 | ||||
| COST | 3.2 | 3.4 | 3.9 | 3.7 | ||||
| CONVENIENCE | 3.6 | 3.9 | 3.8 | 3.7 | ||||
| WEIGHT CONTROL | 2.8 | 2.8 | 2.8 | 2.7 | ||||
| PROMOTION | 2.0 | 2.1 | 2.7 | 2.5 | ||||
|
| ||||||||
| THOSE THAT SAW NUTRITION INFORMATION | n=32a | n=62a | n=23a | n=19a | ||||
|
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| Nutrition information was posted on menu board | 7 (21) | 43 (68) | 0.002 | 6 (25) | 1 (6) | 0.08 | 45 (5, 493) | 0.001 |
|
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| Nutrition information influenced meal choice for child | 2 (6) | 8 (13) | <0.001 | 4 (17) | 3 (17) | 0.30 | 2c (.3, 16) | 0.39 |
|
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| Nutrition information influenced meal choice for parent | 11 (33) | 27 (45) | <0.001 | 4 (17) | 5 (26) | 0.32 | 1.3 (.4, 5) | 0.59 |
a
Missing data on 0–6 participants depending on item
b
Represents the ratio between the pre–post difference in S/KC and the pre–post difference in SDC