Emphasizing the concept of “leaving a legacy” when discussing genetic testing |
Leaving a legacy was included as a potential benefit to participating in genetic testing |
Acknowledging the role of the impact of genetic testing on the family |
Addressed as part of the benefits of testing as well as through personal stories and that described the impact of genetic testing on their family members. Also included photos of individual who when through genetic testing as well as their family members. |
Using Black instead of African American |
The term Black was used consistently throughout the study brochure |
Using phrase Women of Color |
The term used on the front cover |
Using of warm colors to enhance visual appeal |
Vibrant colors (red and yellow) were selected |
Including actual patient stories |
Two participants from the previous community-based study women agreed to share their story for the study brochure |
Using of actual patient photos |
Two participants from the previous community-based study were photographed with the family members of their choosing in their own home by a professional photographer |