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. 2011 Oct 25;6(10):e23583. doi: 10.1371/journal.pone.0023583

Table 1. Average SAM scores for CDC guidance documents targeting laypersons (n = 14) and secondary distributive institutions (n = 14).

Laypersons Secondary Distributive Institutions
Content
Purpose 1.53 1.29
Scope 1.4 2.0
Summary 0.0 0.0
Literacy
Reading Level 1.43 0.36
Writing Style 0.53 0.86
Vocabulary 0.53 0.43
Context 0.93 1.71
Layout and Typography
Road Signs 1.73 1.57
Layout 0.0 0.0
Typography 1.07 1.0
Subheadings 0.13 0.29
Stimulation
Interaction 0.53 0.07
Links 1.0 1.93
Motivation 0.80 0.86