TABLE 3.

Differences between individualist and collectivist cultures

Individualist* (typically reflect western ideals)	Collectivist†(typically reflect eastern ideals)
Independent	Socially interdependent
Self-reliant	Connected
Achievement orientated	Moderate/traditional
Competitive	Cooperative
Assertive	Obedient
Pleasure seeking	Self-sacrificing
Self-assured	Sensitive
Direct	Self-controlled
Self-interest	Equalitarian

^*Examples: Western Europe, North America and Australia;

^†Examples: Asia, Africa and South America