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. Author manuscript; available in PMC: 2012 Dec 1.
Published in final edited form as: Addiction. 2011 Sep 21;106(12):2204–2213. doi: 10.1111/j.1360-0443.2011.03533.x

Figure 1.

Figure 1

The Australian corrective media campaign about light cigarettes, launched nationally on 26 December, 2005, funded by three major tobacco manufacturers (Philip Morris Limited, British American Tobacco Australia Limited and Imperial Tobacco Australia Limited). Main message: They are all equally toxic. Media coverage: TV, radio, print and billboard. Budget: total AUD 9 millions. Source: ACCC, 2006.