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. 2011 Winter;20(1):28–35. doi: 10.1891/1058-1243.20.1.28

Table 2. The Ten Steps to Successful Breastfeeding.

The Baby-Friendly Hospital Initiative, which was established in 1991 by the World Health Organization and UNICEF, promotes, protects, and supports breastfeeding in hospital and birthing-center settings through the Ten Steps to Successful Breastfeeding. The steps for hospitals and birthing centers in the United States are the following:*
  • 1

    Have a written breastfeeding policy that is routinely communicated to all health care staff.

  • 2

    Train all health care staff in skills necessary to implement this policy.

  • 3

    Inform all pregnant women about the benefits and management of breastfeeding.

  • 4

    Help mothers initiate breastfeeding within one hour of birth.a

  • 5

    Show mothers how to breastfeed and how to maintain lactation, even if they are separated from their infants.

  • 6

    Give newborn infants no food or drink other than breastmilk, unless medically indicated.

  • 7

    Practice “rooming in”—allow mothers and infants to remain together—24 hours a day.

  • 8

    Encourage breastfeeding on demand.

  • 9

    Give no pacifiers or artificial nipples to breastfeeding infants.

  • 10

    Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.

Note. *Source: Turner-Maffei, C., & Cadwell, K. (Eds.). (2004). Overcoming barriers to implementing the Ten Steps to Successful Breastfeeding—Final report. Sandwich, MA: Baby-Friendly, USA. Retrieved from http://www.babyfriendlyusa.org/eng/docs/BFUSAreport_complete.pdf

a United States Baby-Friendly time frame to initiate breastfeeding within 1 hour differs from the WHO’s original time frame of a half-hour because of U.S. hospital constraints.