Table 1.

Summary of Focus Group Preferences and Modifiable Factors

Factors	Preferences/Responses
Format	Step aerobics
	Kick boxing
Music	“Club” or dance music
Benefits	Improved appearance
	Meeting/making new friends
Barriers	Time constraints with school (particularly during exams)
	Need for accessibility during bad weather
	Getting over aches/pains/soreness during the initial sessions
	Fear of being unable to keep up with the exercise regimen
Time of day	Late afternoon or evening exercise sessions (5 or 6 pm) for campus residents
	May need to change to an earlier time period during summer session
	Earlier afternoon session (around 3 pm) for commuters
Location	Commuter students favored the campus gym
	Campus residents split between gym and residence hall
	Concerns about availability of showers and presence of men in the exercise area
Exercise leader	Fit,motivating,andparticularlyattentivetotheneedsofnewexercisers/neophytes
	Preference for female exercise leader
	No preferences regarding age or ethnicity of leader
Incentives/motivators	Majority recommended a party and/or small cash payment at the end of the study
	Small incentives (e.g., water bottles, nutrition bars, shower gel, socks, coupons for exercise clothing, or shoes) throughout the study
	Increased stamina/energy, feeling fit, attaining target heart rates
	Positive feedback from the exercise leader(s)