Table 1.

How the campaign is expected to affect the population targets

		POPULATION TARGETS
		CITIZENS	PHYSICIANS
LEVEL OF ACTION	KNOWLEDGE	Awareness of the antibiotic resistance issue and of the importance of a correct use of antibiotics (through brochures, posters and mass-media)	Awareness of local data on antibiotic resistance (through a newsletter)
	ATTITUDE	Awareness that antibiotics are not a panacea, but their use is fundamental in specific circumstances	• Sensitization to the issue of appropriate antibiotic prescribing
			• Perception that patients may be more informed about (and more sensitive to) the antibiotic resistance issue
	BEHAVIOUR	• Lower pressure on doctors to get antibiotics	Appropriate antibiotic prescribing
		• Less antibiotic self-use
		• More appropriate use