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. 2011 Jul 9;2(4):223–231. doi: 10.1007/s12687-011-0059-8

Table 3.

Translation and application of PEN-3 analysis to recruitment protocol

Socio-cultural/behavioral processes Negative/positive/neutral Reinforce (+) through program intervention Revise (−) through program intervention
Some knowledge about DNA + • Include elements like DNA sharing with relatives, this can help us to study breast cancer
Genetics on TV +/− • Biological samples are part of DNA collection • Genetic information remains de-identified and confidential
Lack of research in African Americans +/− • Reinforce that without research our lack of knowledge will remain • Acknowledge this as the first family-based study
Lack of knowledge about breast cancer +/− • Include more informational material • Include links to resources for more information about breast cancer
Celebrity spokesperson + • Endorsement • Attempt to make contact
Personal experience with studies/genetic testing + • Similar DNA collection • Ensure confidentiality
Need for research + • Reinforce that without research our lack of knowledge will remain; benefit to future generation
Asking for saliva sample only (not blood) + • Reiterate in brochure
Study on breast cancer only + • Asking for breast cancer and other cancer-related information only • Will only ask for medical records relating to breast cancer diagnosis
Becoming aware of genetic risk +/− • Emphasize the outcomes of linkage study, genetic test is down the road • Include the outcomes of the study and exactly what will be shared with study participants
Need for education + • Links with trusted sources of information
Low knowledge about research +/− • Emphasize differences in clinical trials and observational studies
Confidentiality concerns • Address specifically in brochure
What I don’t know won’t hurt me/fear of knowing • Benefits to future generations
Guinea pig/Tuskegee • Emphasize that the genetic study is not a clinical trial; will not be asked to take any medications • Detail process and, consequences of participating,
• Provide newsletters and study updates
Shamefulness/wrongdoing or punishment • Provide educational materials that include known risk factors • Explain that better education and research will result in better outcomes for future generations
Fatalism • Survivor’s narrative
Lack of sharing disease status with family members/family business/communication barriers • Emphasize communication as positive • Add in elements about family coming together
• Family participates together • Family pictures
Extensive time commitment • Include a precise estimate of how much time is required for participation • Shorten whenever possible
• Allow participants to complete over the phone