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. 2011 Jan 18;13(1):e5. doi: 10.2196/jmir.1532

Table 1.

Preliminary recommendations for presenting consumer summaries online

Recommendations
1 Consider existing standards for clear presentation of risk information (eg, [16])
2 Pilot test individual summaries on the target audience
3 Provide links to definitions for technical terms
4 Maintain consistent formatting between summaries
5 Consider providing information-rich displays (eg, charts and graphs) in addition to clear language
6 Consider the readability, or in cases where technical terms are unavoidable, the lexical density of the language
7 Indicate level of evidence supporting risk estimates (eg, gold and silver)
8 Provide links to more detailed information
9 Prominently display information on the provider and timeliness of the information
10 Keep summaries short (at approximately 400 words) and provide short bottom-line statements of key messages