Table 2.

Odds of clicking on study banner advertisements by MySpace.com users controlling for self-reported education, sexual identity, and race of model in advertisements and stratified by race of the MySpace.com user in the United States in 2009

		White Men	Black Men	Hispanic Men	Other Men
Characteristic		Adjusted OR (95% CI)	Adjusted OR (95% CI)	Adjusted OR (95% CI)	Adjusted OR (95% CI)
Education
	< High School (referent)
	> High School	0.99 (0.95 - 1.04)	1.20 (1.14 - 1.26)a	1.05 (1.01 - 1.10)	1.10 (1.04 - 1.16)
Identity
	Unsure (referent)
	Gay	2.10 (1.98 - 2.24)	1.62 (1.53 - 1.71)	1.45 (1.38 - 1.52)	3.07 (2.88 - 3.28)
	Bisexual	1.63 (1.53 - 1.74)	1.78 (1.67 - 1.89)	1.58 (1.49 - 1.67)	2.83 (2.63 - 3.04)
Race of model
	White (referent)
	Black	0.74 (0.70 - 0.79)	1.83 (1.72 - 1.95)	1.05 (0.99 - 1.11)	0.95 (0.89 - 1.00)
	Asian	1.56 (1.47 - 1.64)	1.46 (1.37 - 1.56)	1.70 (1.62 - 1.79)	1.61 (1.52 - 1.69)

^aResults presented in italics denote significance at P < .05.