Behavior or usage behavior (UB) |
A person’s performance of a specific action or an individual’s decision to use Web 2.0 tools |
Behavioral intention |
A measure of the strength of intention to perform a specific action |
Attitude |
Whether a person possesses positive or negative feelings toward the behavior he or she performs |
Perceived usefulness |
The degree to which a person believes that using a particular system would enhance his or her job performance |
Compatibility |
The degree to which the innovation fits with the potential adopter's existing values, previous experiences, and current needs |
Perceived ease of use |
The degree to which a person believes that using Web 2.0 tools will be free of effort |
Relative advantage |
The degree to which an innovation is perceived as better than the idea it supersedes |
Subjective norm |
The perceived social pressure to perform a behavior |
Peer influence, senior management influence, hospital influence |
Influence of significant referents in our case |
Perceived behavior control |
The perception of the availability of skills, resources, and opportunities |
Resource facilitating conditions |
Resource factors such as time, money, and other factors relating to technology compatibility issues |
Technology facilitating conditions |
Available technology that is needed to make use of Web 2.0 tools |