Table I.
Survey Stage: | Stage 1 | Stage 2 | Stage 3 | Total | |
---|---|---|---|---|---|
Phone Number Source: | RDDa | Cell Phone List | Hispanic surnames b | RDDa | |
Targeted Eligibility Criteria:c | None | None | Self-Identified Hispanic | Self-Identified African American | |
A. Total number fielded | 4,649 | 2,748 | 791 | 3,000 | 11,188 |
B. Not Eligibled | 2,124 | 1,526 | 319 | 1,709 | 5,678 |
C. Unknown Eligibility e | 744 | 1,096 | 170 | 1,101 | 3,111 |
D. Known Eligible | 1,781 | 126 | 302 | 190 | 2,399 |
E. Completed Surveys | 666 | 79 | 157 | 120 | 1,022 |
F. Partially Completed Surveys | 13 | 2 | 13 | 6 | 34 |
G. Eligibility Ratef | 45.6% | 7.6% | 48.6% | 10.0% | 29.7% |
H. Response Rate g | 32.0% | 38.7% | 44.2% | 42.0% | 31.8% |
RDD = Random Digit Dial. Numbers were pre-screened to be working, non-business phone numbers. All phone number lists were purchased from a vendor, Marketing Systems Group (M-S-G), Genesys Division.
Phone numbers listed to persons with Hispanic surnames
Respondents were eligible for participation in all three stages if they were an adult resident of Davidson County, Tennessee. In stages 2 and 3, participants were additionally screened for race and ethnicity in order to identity eligibility for the oversampled groups.
Phone numbers were classified as not eligible if the number was disconnected, the caller could confirm that the number was not associated with a housing unit (i.e. a business or institution), or if the caller could confirm that the number was associated with a housing unit where no adult residents of Davidson County resided. Cell phone numbers were considered ineligible if the answering respondent indicated that he or she also had a residential landline. Phone numbers were ineligible in stages 2 and 3 if the answering adult did not self-identify as Hispanic or African American.
The eligibility of a phone number was classified as unknown if the caller could not confirm that a number was associated with a housing unit (as opposed to a business) or if the caller was unable to determine whether the respondent was eligible because the respondent did not complete screening procedures, including refusals, breakoffs, and hang-ups [AAPOR 2011].
Eligibility rate is used to estimate the proportion of unknown eligibility cases that are actually eligible. We have calculated this value as: D/(B+D)
Response rate is based on Response Rate 4 as defined by the American Association of Public Opinion Research [AAPOR 2011]. This definition assumes that a proportion of respondents whose eligibility could not be determined would have been eligible to participate (see Eligibility Rate). Response Rate 4 is calculated as: (E + F)/(D+G*C).