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. Author manuscript; available in PMC: 2013 Jan 1.
Published in final edited form as: Eat Behav. 2011 Oct 25;13(1):58–61. doi: 10.1016/j.eatbeh.2011.10.001

Table 1.

Processes of change definitions and measurement items for fruit and vegetable consumption

Processesa Definition Measurement itemsb
Experiential
 CR Seeking and considering information on the healthy behavior Remember what people tell me about the benefits of eating FVs
 ER Realizing the impact of engaging in the healthy behavior on one’s social and physical environment Would set a good example for others if I ate FVs
Might influence others to be healthier by eating FVs more often
 SR Emotional and cognitive reappraisal of values related to the healthy behavior Eating enough FVs could make me healthier and happier
Think of eating FVs as something to do for myself rather than as a chore
Only I can decide whether to eat enough FVs
 SL Noticing how social norms are changing to support environments and individuals engaging in the healthy behavior Find the world changing in ways to make it easier to eat healthfully
Behavioral
 RM Increasing intrinsic and extrinsic rewards for engaging in the healthy behavior Reward myself when I eat FVs
 HR Seeking and using social support to encourage or to help with engaging in the healthy behavior Have a friend who encourages me to eat FVs
Surround myself with people who are trying to eat more FVs
 CC Substituting the unhealthy behavior with healthier alternative behaviors and cognitions Purchase FVs instead of junk food
Make myself eat FVs even if I do not like their smell/taste
Have fruit as a dessert instead of sweets or ice cream
 SC Removing cues to the unhealthy behavior and adding cues to engage in the healthy behavior Keep reminders at school to eat FVs
When friends are over, serve only FVs
Keep reminders at home to eat FVs
Remove things (like junk food) that prevent me from eating enough FVs
Keep FVs in sight as reminders to eat more of them
Avoid spending time in places where it is difficult to eat FVs
a

CR, consciousness raising; ER, environmental reevaluation; SR, self-reevaluation; SL, social liberation; RM, reinforcement management; HR, helping relationships; CC, counterconditioning; SC, stimulus control.

b

Items revised to fit table. FVs, fruits and vegetables.