Table 5.
Food Advertisements from Members and Non-Members of the Children’s Food and Beverage Advertising Initiative by Broadcast Network Category (n=83)
| Food Advertisement Category | US English Language (n=37) | US Spanish Language (n=10) | Mexican Spanish Language (n=36) | Total (n=83) | ||||
|---|---|---|---|---|---|---|---|---|
| Member n (%) | Non-Member n (%) | Member n (%) | Non-Member n (%) | Member n (%) | Non-Member n (%) | Member n (%) | Non-Member n (%) | |
| Cereals/breads (n=18) | 3 (100%) | N/A | N/A | N/A | 4 (26.7%) | 11 (73.3%) | 7 (38.9%) | 11 (61.1%) |
| Candy/sweets (n=13) | N/A | 6 (100%) | N/A | N/A | 1 (14.3%) | 6 (85.7%) | 1 (7.7%) | 12 (92.3%) |
| Dairy products (n=3) | N/A | N/A | N/A | N/A | 3 (100%) | N/A | 3 (100%) | N/A |
| Sugar sweetened beverages (n=14) | 1 (14.3%) | 6 (85.7%) | 1 (100%) | N/A | 1 (16.7%) | 5 (83.3%) | 3 (21.4%) | 11 (78.6%) |
| Fast food/major restaurant chain (n=29) | 11 (55%) | 9 (45%) | N/A | 8 (100%) | 1 (100%) | N/A | 19 (65.5%) | 10 (34.5%) |
| Fruits/vegetables ((n=1) | N/A | 1 (100%) | N/A | N/A | N/A | N/A | N/A | 1 (100%) |
| Other (n=5) | N/A | N/A | N/A | 1 | 1 (25%) | 3 (75%) | 1 (20%) | 4 (80%) |
Row percentages for CFBAI membership are shown. N/A: not applicable.