Table 1.

Participant Characteristics

	Conjoint analysis Group (n = 50)	Rating/Ranking Group (n = 54)
Mean age in years (SD)	57.5 (5.7)	56.9 (7.1)
% female	68	72
% Caucasian	88	87
% college graduate or higher	74	68
% Income < $45,000	20	25
% up to date with any type of screening	54	67
% up to date with colonoscopy	50	56