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Most Important Attribute-Direct Question on Post-Survey
| Conjoint analysis group (n = 50) | Rating / Ranking (n = 54) | |
|---|---|---|
| Ability to reduce colorectal incidence and mortality | 56% | 61% |
| Discomfort | 12% | 7% |
| Nature of test | 8% | 6% |
| Frequency | 12% | 6% |
| Risk of major complications | 2% | 4% |
| Out of pocket costs | 10% | 17% |
