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Unlabeled Test Preference
| Conjoint analysis (n = 50) | Rating/Ranking (n = 54) | |
|---|---|---|
| FOBT-Based attributes and levels | 26% | 20% |
| Sigmoidoscopy-based attributes and levels | 0% | 0% |
| Colonoscopy-based attributes and levels | 44% | 39% |
| Radiologic test-based attributes and levels | 26% | 39% |
| No test | 4% | 2% |
FOBT = fecal occult blood test
