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. 2011 Aug 26;27(1):45–50. doi: 10.1007/s11606-011-1837-z

Table 5.

Unlabeled Test Preference

Conjoint analysis (n = 50) Rating/Ranking (n = 54)
FOBT-Based attributes and levels 26% 20%
Sigmoidoscopy-based attributes and levels 0% 0%
Colonoscopy-based attributes and levels 44% 39%
Radiologic test-based attributes and levels 26% 39%
No test 4% 2%

FOBT = fecal occult blood test