Table 1. Price ranges, average undiscounted and pricemarked price, discount in pence and as a percent of undiscounted price, number of packs on display and the proportion of pricemarked packs for the most commonly displayed 20-pack brands or similarly priced brand variants, ranked in descending undiscounted price order (NA = not available or not applicable).

BRANDS	PriceRange	AverageRegularPrice	AveragepricemarkedPrice	Discount(pence)	Discount(%)	Number ofpacksdisplayed	Pricemarked(%)
Embassy	6.1–6.77	6.37	NA	NA	NA	225	0
Marlboro	5.85–6.87	6.37	NA	NA	NA	293	0
Silk Cut	6.15–6.59	6.36	NA	NA	NA	414	0
Benson & Hedges Gold	5.98–6.6	6.35	NA	NA	NA	293	0
Camel	6.15–6.5	6.33	NA	NA	NA	58	0
Lucky Strike	5.68–6.85	6.32	NA	NA	NA	23	0
Regal	5.99–6.5	6.31	NA	NA	NA	27	0
Superkings	5.99–6.57	6.18	NA	NA	NA	231	0
Berkeley	5.35–6.57	6.02	5.4	62	10	157	33
Benson & Hedges Silver	5.55–6.35	5.84	5.68	16	3	230	18
L&B	5.6–6.39	5.82	NA	NA	NA	445	0
Marlboro Bright Leaf	5.39–6.47	5.81	5.58	23	4	91	88
JPS Black(White)	4.42–6.03	5.6	4.96	64	11	89	2
Sovereign	5.2–5.88	5.59	NA	NA	NA	131	0
Richmond	4.99–5.87	5.47	5.33	14	3	753	76
Mayfair	4.8–5.79	5.43	5.25	18	3	885	70
Royals	4.67–6.1	5.31	5.05	26	5	196	79
Winston	4.79–5.19	5.19	4.79	40	8	29	93
Sterling	4.37–5.19	4.88	4.77	11	2	615	79
JPS Silver(Menthol,Blue)	4.3–5.9	4.87	4.75	12	2	326	89
Windsor Blue	4.35–5.33	4.87	4.74	13	3	274	82
Red Band	4.25–4.8	4.76	4.6	16	3	111	95
Park Road	4.33–4.49	NA	4.48	NA	NA	24	100