Table 2. A list of the generated characteristics from the questionnaire and the scores attributed to them from the following questionnaire.

Characteristic	Score
Active	0.80	Feeds on plants	0.29
Easy to see	0.77	Lives alone	0.28
Intelligent	0.75	Active during night time	0.23
Bright colours	0.73	Feathers	0.18
Ability to hold objects	0.70	Slow	0.18
Furry	0.68	Unintelligent	0.16
Rare	0.68	Quiet	0.13
Active during day time	0.65	Un-patterned	0.13
Fast	0.64	Fat	0.09
Exotic	0.64	Ugly/unusual looking	0.09
Climbing	0.60	Secretive	0.06
Swimming	0.57	Thin	0.05
Big eyes	0.56	Sharp claws and teeth	0.00
Patterned	0.56	Dull coloured	−0.04
Small (smaller than a man)	0.54	Feeds on other animals	−0.12
Lives mainly on ground	0.48	Inactive	−0.14
Strong/powerful	0.46	Scaly	−0.18
Tail	0.44	Dangerous to humans	−0.24
Flying	0.40	More than 4 legs	−0.29
Lives in groups	0.38	No legs	−0.30
Frequently vocal	0.37	Aggressive to each other	−0.36
Large ears	0.35	Venomous/poisonous	−0.38
Lives mainly in trees	0.32	Bald/little hair	−0.41
Quick/erratic movements	0.32	Bites or stings	−0.45
Large (larger than a man)	0.32	Slimy	−0.52
Common	0.29	Smelly	−0.68
Lives in Britain	0.29