Table 2.

Descriptive Statistics for Each Scale and Construct

	Possible Range	Minimum	Maximum	Mean	SD	Scale Alpha
Background
Perceived damage	3–21	3.00	20.00	10.34	3.53	0.82
Damage distress	5–25	5.00	25.00	14.77	4.02	0.85
Attitudes
Behavioral beliefs protection	0–30	0.00	25.00	18.25	6.93	0.88
Behavioral beliefs exposure	1–10	1.00	10.00	5.92	2.58	0.93
Outcome evaluation protection	0.20–5.00	0.27	4.33	1.53	0.72	NA
Outcome evaluation exposure (pros/cons)	0.20–5.00	0.20	5.00	1.46	0.93	NA
Norms
Norms protection	0–15	0.00	15.00	8.29	3.08	0.70
Norms exposure	0–10	0.00	10.00	6.34	2.54	0.84
Prototype sunscreen user	5–35	11.00	35.00	23.68	4.95	0.71
Prototype sunbather	5–35	5.00	31.00	17.13	4.95	0.68
Prototype indoor tanner	5–35	5.00	31.00	14.85	4.88	0.63
Self-efficacy/control
Self-efficacy protection	1–5	1.00	5.00	2.60	1.20	one item
Self-efficacy exposure avoidance	2–10	2.00	10.00	4.01	1.74	one item
Control protection	5–24	5.00	24.00	12.82	3.92	0.74
Lack of control exposure	Yes, No	NA	NA	NA	NA	one item
Intentions
Intention to protect	5–35	5.00	35.00	20.63	5.54	0.70
Intention to sun expose	1–7	1.00	7.00	3.84	1.79	one item
Intention to indoor tan	1–7	1.00	5.00	2.61	1.68	one item