Table 1.

Highest percentage responses from dentists to specific research questions about advertising

Questions	Reasons	Highest percentage
1. In your view, is there a need for any form of advertising, and if so, why?	To advertise for good business	41.13
2. Do you consider advertising by health care professionals, unprofessional/unethical?	No	56.02
3. Do you think that advertising can benefit a dental practice? If so, how?	Easily reachable to community	32.62
4. Do you think that dental practitioners who do not advertise are disadvantaged?	No, if a dentist believes in his/her skills then advertising is not needed	53.19
5. Do you think that dental practices that do not advertise are seen as inferior?	No	40.42
6. Advertising may make dentistry seem more like a trade than a health care service, and this could be hazardous to the reputation of the dental profession. Please give your opinion on this statement.	It is hazardous, as health care services cannot be advertised under Indian law	26.95
7. Does the inclusion of dentistry in beauty centers pose a threat to the dental profession?	Yes, there is a risk that dentistry may become limited to the cosmetic, rather than health care	61.7
8. Are misleading advertisements ethically acceptable?	No	83.68
9. Do you condone the use of global advertising and approve of dental tourism?	Yes	51.06
10. If you do condone the use of global advertising and approve of dental tourism, please state why.	To ensure the cheapest and best dental services	35.46
11. Do you think that Indian dentists should stop using the title “Doctor”?	No	89.36