Table 3.
Indicators of less harmful cigarettes among smokers who believed that some cigarettes were less harmful than others
| Germany (wave 1) n = 556 | France (wave 1) n = 422 | UK (wave 5) n = 385 | Total n = 1363 | OR [95% CI] | |
|---|---|---|---|---|---|
| Variables | % endorsed [n] | % endorsed [n] | % endorsed [n] | % endorsed | |
| Indicators of less harmful cigarettes | |||||
| Tar/nicotine levels | |||||
| Overall | 88.1 (489) | 82.4 (348) | 88.5 (340) | 86.3 | |
| UK vs. Germany | .88 (.57 – 1.37) | ||||
| France vs. Germany | .66*(.45 – .98) | ||||
| Taste | |||||
| Overall | 43.9 (244) | 36.3 (153) | 66.1 (254) | 48.7 | |
| UK vs. Germany | 2.33***(1.74 – 3.12) | ||||
| France vs. Germany | .67** (.50 – .88) | ||||
| Smooth/Terms | |||||
| Overall | 30.6b (170) | 34.2a (144) | 46.6a (179) | 40.4 | |
| UK vs. France | 1.75*** (1.28 – 2.38) | ||||
| Something else | |||||
| Overall | 31.6 (174) | 30.2 (128) | 25.5 (97) | 29.1 | |
| UK vs. Germany | .87 (.63 – 1.20) | ||||
| France vs. Germany | 1.16 (.86 – 1.56) | ||||
| Own brand a little less harmful | |||||
| Overall | 28.2 (143) | 24.1 (96) | 40.8 (157) | 30.7 | |
| UK vs. Germany | 1.99*** (1.46 – 2.72) | ||||
| France vs. Germany | .89 (.64 – 1.23) |
*P < .05, **P < .01, ***P < .001. All models include covariates of interest
a: smooth (or ultra) as an indicator of less harmful cigarette
b: terms (such as silver) as an indicator of less harmful cigarette