Table 5. Main source of information on breast milk substitute (BMS).
| Urban | Rural | Total | ||
| n = 366 (%) | n = 691 (%) | p | n = 1057 (%) | |
| - Heard from£ | 180(49.2) | 108(15.6) | 0.000 | 288(27.2) |
| - TV Lao | 10 (5,5) | 10(9,2) | 0.2 | 20(6,9) |
| - TV Thai | 175 (97,2) | 99(91,6) | 0.001 | 274 (95,1) |
| - Shop keepers | 18(4.9) | 88(12.7) | 0.000 | 106 (10) |
| - Friends | 51(13.9) | 53(7.7) | 0.001 | 104(9.9) |
| - Health staff | 13(3.5) | 17(2.4) | 30(2.8) | |
| - Posters | 10(2.7) | 5(0.7) | 0.009 | 15(1.4) |
| Trust at least in one source££ | 346 (94.5) | 608 (88) | 0.001 | 954 (90.2) |
| - Health Staff | 280 (76.5) | 469 (67.8) | 0.003 | 749 (70.8) |
| - Older people | 23 (6.2) | 72 (10.4) | 0.02 | 95 (8.9) |
| - TV Thai | 29 (7.9) | 22 (3.1) | 0.001 | 51 (4.8) |
| - Radio | 8 (2.1) | 30 (4.3) | 0.05 | 38 (3.6) |
| - Family members | 11 (3.0) | 17 (2.5) | 0.6 | 28 (2.6) |
| - TV Lao | 14 (3.8) | 11 (1.6) | 0.2 | 25 (2.3) |
| - Mother | 5 (1.3) | 10 (2.3) | 0.9 | 15 (2.1) |
| - Husband | 7 (1.9) | 6 (0.8) | 0.1 | 13 (1.2) |
£
The following questions were asked: How did you hear about these products? (many answers possible), if the answer was TV: Which channels?
££
The following question was asked: Which of the above mentioned sources of information do you trust the most for your family?