Table 1.

List of the experts interviewed in the search for cases

Nr.	Source/Reason	Contact	Name, affiliation
1.	Acknowledged food market expert	Phone	Em. Professor of Food Marketing, UK
2.	Member of World Federation of Advertisers (WFA), which is a member of the platform on diet, physical activity and health	Phone	ISBA UK Incorporated Society of British Advertisers, UK
3.	Recommendation by other expert	Phone	Consultant, Sweden
4.	One of the large food manufacturers in the EU	Phone	Danone, France
5.	Member of platform on diet, physical activity and health, recommendation by other expert	Phone	WFA Brussels, World Federation of Advertisers
6.	Recommendation by other expert	Phone	Business 4 life, UK
7.	Member of platform on diet, physical activity and health	Phone	European Heart Network (EHN)
8.	Functional food market expert, author	E-Mail	Institute for Marketing & Innovation, University Wien
9.	Acknowledged food market expert	E-Mail	Bioplus AG, Switzerland
10.	Involvement in reformulation activities in the UK, recommendation by other expert	E-Mail	Food and Drink Federation UK
11.	Functional food market expert, author	E-Mail	Hero Spain
12.	Food researcher in the UK	E-Mail	Department of Psychology, University of Surrey