Table 2.
Question one: summary of multivariate findings for relation between radio and television TRPs, weekly calls to the quitline, and web program registrations
| Variable | Quitline Call Volume | Web Program Registrants | ||||
|---|---|---|---|---|---|---|
| Standardized Beta | Partial Eta2 | Sign. | Standardized Beta | Partial Eta2 | Sign. | |
| Week (linear trend in data) | -0.24 | 0.04 | ** | -- | -- | ns |
| Gas Price (proxy for economic stress) | -0.31 | 0.07 | ** | -0.39 | 0.12 | *** |
| Statewide Smoke-Free Law - Legislative Session | -- | -- | ns | -- | -- | ns |
| Great American Smokeout | 0.14 | 0.03 | * | 0.18 | 0.05 | ** |
| New Year's Resolutions | -- | -- | ns | 0.30 | 0.14 | *** |
| TV/Radio Weekly Broadcast TRPs | 0.20 | 0.06 | ** | 0.28 | 0.12 | *** |
*p < 0.10; **p < 0.05; ***p < .001